Privacy Policy for Generation VR
IIntroduction
Generation VR Ltd, a company with the registered office at Knott Mill, 2 Jordan Street, Manchester, M15 4PY, United Kingdom ("we," "our," or "us") values your privacy and is committed to ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you use our virtual reality (VR) game ("the Game"). By using the Game, you agree to the practices described in this policy. If you do not agree, please refrain from using the Game.
This policy complies with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. Our aim is to provide transparency about your data and ensure your trust while you enjoy the Game.
Information We Collect
1. Information You Provide
Account Information: We do not require you to create an account specifically for our Game. Instead, the Game uses your Meta account that you are already signed into on your headset. While we do not store your Meta account credentials, we may collect information associated with your Meta account, such as your username, profile information, and linked gameplay data, to enhance your experience and provide support.
Support Requests: If you contact us for support, we may collect details of your request and any contact information you provide to ensure we can assist you effectively.
Feedback and Surveys: If you provide feedback or participate in surveys, we may collect additional details to improve the Game and enhance your experience.
2. Information We Automatically Collect
Usage Data: We gather information about your interactions with the Game, such as gameplay statistics, session duration, game progress, and preferences. This helps us improve the user experience and identify potential issues.
Device Information: Details about the device you use to access the Game, such as hardware model, operating system, VR headset type, and unique device identifiers, allow us to optimize performance and compatibility.
Location Data: General location information derived from your IP address may be used to personalize certain features and provide localized services.
3. Information from Third Parties
Platform Providers: If you access the Game through platforms like Steam, Meta Horizon, or PlayStation, we may receive information from these platforms, such as your username, purchase history, and playtime statistics. This ensures a seamless integration of services.
Legal Basis for Processing
We process your personal data under the following legal bases as defined by GDPR and UK data protection laws:
Consent: Where you have explicitly agreed to specific data processing activities, such as receiving marketing communications.
Contract: To fulfil our contractual obligations, including providing the Game and associated services.
Legal Obligation: To comply with applicable laws and regulatory requirements.
Legitimate Interests: To improve the Game, ensure security, and provide a better user experience while maintaining a balance with your rights and freedoms.
Where local data protection laws differ, we apply equivalent rights and protections to users regardless of location.
How We Use Your Information
We use your information for the following purposes:
- To provide, maintain, and improve the Game and associated services.
- To personalize your gameplay experience based on your preferences and play history.
- To respond to your support requests and provide customer service efficiently.
- To analyse usage trends, monitor performance, and optimize our services.
- To notify you about updates, events, and other communications related to the Game.
- To comply with legal obligations, enforce our terms, and protect against fraud and abuse.
Sharing Your Information
We do not sell your personal information. However, we may share your information under the following circumstances:
Service Providers: We work with third-party companies that assist in operating the Game, such as hosting services, analytics providers, customer support tools, and payment processors. These providers are contractually obligated to protect your data.
Legal Authorities: When required by law or to protect our rights, property, or the safety of our users and others, we may disclose necessary information.
Business Transfers: In the event of a merger, acquisition, or sale of our assets, your information may be transferred to the new owner to ensure continuity of service.
Data Transfers
If your data is transferred outside the European Economic Area (EEA) or the UK, we will ensure it is safeguarded by mechanisms such as standard contractual clauses, binding corporate rules, or equivalent arrangements. These measures are designed to protect your data and ensure it receives an adequate level of protection.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods may vary depending on the type of data and the context in which it was collected:
Gameplay Data: Retained for the duration of your use of the Game and up to 5 years after your last interaction unless you request deletion.
Support Requests: Retained for up to 3 years after the resolution of your inquiry.
Legal Compliance: Certain data may be retained for longer periods as required by law or for legitimate business purposes, such as tax or accounting requirements.
When your data is no longer needed, we securely delete or anonymize it to ensure it cannot be linked back to you. If you request deletion of your personal data, we will delete or anonymize it promptly unless retention is required by law.
Data Security
We implement robust technical and organizational measures to protect your information from unauthorized access, loss, or misuse. These measures include encryption, regular security audits, and access controls. While we strive to maintain a secure environment, no system is entirely fool proof, and we cannot guarantee absolute security.
Your Rights
We are committed to respecting the privacy rights of all users worldwide, regardless of geographic location. In accordance with global data protection standards, including GDPR and UK data protection laws, and as a matter of company policy applied globally, you have the following rights in relation to your personal data:
Access and Portability: Request access to and a copy of the data we hold about you, which can be provided in a structured, commonly used, and machine-readable format.
Correction: Request corrections to inaccurate or incomplete data to ensure it remains accurate and up to date.
Deletion (Right to Be Forgotten): Request the deletion of your personal data at any time when it is no longer required for the purposes for which it was collected, regardless of your country or region of residence, subject only to limited legal or regulatory obligations.
Objection: Object to certain data processing activities, including profiling or direct marketing activities.
Restriction: Request the limitation of data processing under specific circumstances, such as during the resolution of a dispute.
Withdraw Consent: Withdraw your consent at any time where processing is based on your explicit consent.
To exercise any of these rights, please contact us at info@generationvr.co.uk. We aim to respond to all requests within one month, as required by GDPR and UK data protection laws. For security purposes, additional documentation or verification may be needed to process your request.
All-Ages Privacy
The Game is designed to be suitable for players of all ages. We comply with additional legal requirements, such as the Children’s Online Privacy Protection Act (COPPA) in the United States, GDPR’s provisions for children in the EU, and the UK Age-Appropriate Design Code. For children under 13 (or the applicable age of consent for data processing in your jurisdiction), we do not knowingly collect personal data without verifiable parental consent. If a parent or guardian believes that their child has provided us with personal information without consent, they should contact us immediately. We will take steps to delete the information promptly and ensure compliance with relevant legal standards.
If we learn that we have collected personal information from a child without appropriate consent, we will promptly delete it. Parents and guardians can contact us at info@generationvr.co.uk to review or delete their child’s information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. Significant updates will be communicated via the Game or our website, and the updated policy will include a new effective date. Your continued use of the Game after these changes constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or feedback regarding this Privacy Policy or our data practices, please contact our data protection lead at:
Email: info@generationvr.co.uk
Effective Date: 22nd January 2026